The Beauty Brand Playbook Behind Lore's Successful Launch
Show Notes
Melanie Bender spent years building some of skin care’s most coveted brands before betting her next chapter on fragrance—a category she saw on the verge of its biggest moment yet. By leading with story over specs and making influencer relationships the heart of her strategy, she took Lore from concept to 250 Sephora doors almost overnight. For more on Lore and show notes click here Subscribe and watch Shopify Masters on YouTube! Sign up for your FREE Shopify Trial here.
Related
Shopify Mastersen
She Had 18 Million Followers. A Cause She Cared About Turned That Into a Business
2026年4月23日46 分钟
Shopify Mastersen
How a DIY YouTube Channel Became a Multimillion-Dollar Home Goods Brand
2026年4月21日46 分钟
Shopify Mastersen
How Glamnetic Went From $1 Million to $100 Million—And Nearly Lost It All in Between
2026年4月16日37 分钟
Shopify Mastersen
The Dropshipping Method That Turns First-Time Sellers Into Million-Dollar Founders
2026年4月14日41 分钟