The Future of DTC: Funding Strategies and Using AI

Matthew Scanlan, co-founder of cashmere company Naadam, shares how his company started with a daring ride across the Gobi Desert and $2.5 million in cash. Matthew discusses the challenges of launching a direct-to-consumer brand in today’s market, including securing funding, managing cashflow, and leveraging AI. For more about Naadam and show notes: https://www.shopify.com/blog/naadam-financing Subscribe to the Shopify Masters YouTube channel for video interviews. Subscribe and watch Shopify Masters on YouTube! Sign up for your FREE Shopify Trial here.