The Pre-Launch Strategy That Helped This Brand Raise $2.8M

Hearth Display needed to prove to investors that people would pay for a digital solution to family management. Here’s how the company used beta testing, extensive customer research, and a pre-order campaign to raise $2.8 million in institutional funding for a product aimed at mothers. For more on Hearth Display and show notes: https://www.shopify.com/blog/hearth-display-pre-launch Subscribe and watch Shopify Masters on YouTube! Sign up for your FREE Shopify Trial here.