The Tips You Need for Black Friday/Cyber Monday Email and SMS

The most common mistake that most brands make with their Black Friday/Cyber Monday email and SMS campaigns? Not being aggressive enough. Jacob Sappington, director of email strategy at growth agency Homestead Studio, shares what he’s recommending for his clients this holiday season. For more from Shopify Masters: https://www.shopify.com/blog/topics/podcasts Subscribe and watch Shopify Masters on YouTube! Sign up for your FREE Shopify Trial here.