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How Bette Bentley Built Skimpies Into a No. 1 TikTok Brand Without Spending a Dollar on Paid Ads
Shopify MastersFormer comedy writer Bette Bentley built Skimpies—the world’s first liner designed specifically for leggings—into a number one TikTok brand entirely through organic livestreams, bypassing paid ads by treating the platfor...
From Zero to 1 Million Orders—Dossier’s Blueprint for Democratizing Luxury
Learn how Sergio Tache built Dossier into a million-order fragrance empire by making luxury perfumes affordable for everyone. For more on Dossier and show notes click here. Subscribe and watch Shopify Masters on YouTube!...
Lessons from Copper Cow Coffee’s $10 Million Success
Debbie Wei Mullin scaled Copper Cow Coffee into top retailers by combining bold flavor, cultural storytelling, and a mission-driven supply chain. For more on Copper Cow Coffee and show notes click here . Subscribe and wa...
How a Simple Message and Smart Ops Built a $150 Million Brand
How did a simple t-shirt brand built on optimism grow into a $150 million business? Life Is Good president Tom Hassell shares how the company reshored production, adopted print-on-demand, and stayed committed to purpose-...
Liquid Death’s $1 Billion Anti-marketing Strategy
Andy Pearson, VP of Creative at Liquid Death, reveals how humor built a $1 billion brand. Discover his anti-marketing strategy and how to use humor in business. For more on Liquid Death and show notes click here. Subscri...
The Marketing Strategy That Transformed One Trainer’s Career Into Two Thriving Businesses
Learn how celebrity trainer Kirsty Godso built trust with A-list clients like Olivia Rodrigo, Hailey Bieber, and Kaia Gerber. Plus, discover how she launched Made Of protein without paid ads, using authentic marketing st...
How Undefined Beauty Grew From Solo Startup to Major Retail Shelves
Dorian Morris built Undefined Beauty into a national retail brand without investors, relying on her industry expertise, community insight, and bold pivots. By staying self-funded and mission-driven, she proved that inclu...
How One Brand Made Sephora Create an Entirely New Product Category
Dr. Julie Chung and Kent Yu founded T3, becoming the first electrical tool sold in Sephora stores by repositioning hair dryers from appliances to premium beauty products worth $200. For more on T3 and show notes click he...
How To Start A Niche Clothing Brand While Building Community
Dani Noguera left the music industry with no fashion experience and launched Grin27, a cycling brand rooted in purpose and inclusion. He shares how cold emails, beginner-friendly rides, and staying true to his vision hel...
From Zero to Category Leader in 15 Months
Former beauty exec William Smolen turned a personal need into a business opportunity—creating the pet wellness category and scaling WagWell into a leader in just 15 months. For more on WagWell and show notes click here....
Why Justin Bieber & Louis Vuitton Want Rocky’s Matcha
Rocky Xu built Rocky's Matcha from a flea market popup to LA's most coveted brand while working full-time. Learn his best strategies for success. Watch the full video interview on YouTube! For more on Rocky's Matcha and...
How Guru Became North America’s Leading Organic Energy Drink Brand
Guru Energy built customer loyalty and beat major competitors by understanding customer profiles in a crowded market and activating a unique influencer strategy. For more on Guru Energy and show notes click here. Subscri...
Million-Dollar Marketing Ideas More Businesses Need to Use
Explore how Sock Candy’s unique marketing strategies, from Reddit to Meta ads, boost sales. Learn how to implement creative growth tactics for your brand. For more on Sock Candy and show notes click here. Subscribe and w...