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How Bette Bentley Built Skimpies Into a No. 1 TikTok Brand Without Spending a Dollar on Paid Ads
Shopify MastersFormer comedy writer Bette Bentley built Skimpies—the world’s first liner designed specifically for leggings—into a number one TikTok brand entirely through organic livestreams, bypassing paid ads by treating the platfor...
How To Grow a Small Business Into a Multimillion Dollar Brand
Magnolia Bakery has transcended its status as an iconic New York bakery to become a global dessert empire, bringing its famous cupcakes and banana pudding to fans worldwide. Despite its direct to consumer, retail, and in...
Marketing Strategies Every Entrepreneur Can Use
OSEA Malibu has been family owned and operated since 1996. CEO Melissa Palmer has marketing strategies that helped the brand sustain growth for decades. For more on OSEA Malibu and show notes click here. Check out Shopif...
How To Start a Clothing Brand from Scratch
Ariane Goldman founded Hatch out of a personal need and set the tone for maternity fashion nationwide. Her business caught the attention of Marquee Brands, where Ariane now oversees an entire maternity parent company acr...
Go One More: The Mindset Behind Building a Multimillion Dollar Business
Nick shares how his "Go One More" philosophy has been the cornerstone of his success, both in business and in life. From funding his business with a military loan while still in college to dedicating his free time to bui...
How This Artist Made Millions Making Dinnerware for Restaurants
Jono Pandolfi is an artist by training. Along with his brother, Nick Pandolfi, he scaled his handmade dinnerware company to a seven-figure hospitality and manufacturing business. Jono Pandolfi has made plates and bowls f...
How These Founders Got Noticed by Oprah's Team
Katie Hill and Lisa Watkins created WanderFull, a stylish bag designed for carrying a water bottle. They say creating a niche and well-made product helped them stand out at trade shows, unlock wholesale relationships, an...
Building a Profitable Clothing Brand on Shopify
Join Alex Drexler, the founder of the New York City-based clothing brand Alex Mill, as he shares his journey of creating the perfect shirt. That single garment transformed his company into an iconic fashion label, a labe...
How Two Teen Founders Leveraged Mentorship to Disrupt the Beauty Industry
Teen founders Sadie and Abby Bowler launched into over 500 Target stores with their personal care brand SadieB. Learn about their approach to leveraging mentorship and networking. To read more about SadieB and show notes...
How to Shift Consumer Preferences Quickly and Effectively
SURI’s founders reveal how they scaled to $30M in two years by reimaging electric toothbrushes, focusing on consumer pain points and expert endorsements. To read more about SURI and show notes click here. Subscribe and w...
Why Spending 5 Cents More on Your Product Is Worth It
Samantha Kent is the founder of the pure beauty company, The Cleanest Lab, and the chief growth officer of her family's beauty manufacturing business, LaDove. She shares why customers will notice (and keep coming back) f...