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How Bette Bentley Built Skimpies Into a No. 1 TikTok Brand Without Spending a Dollar on Paid Ads
Shopify MastersFormer comedy writer Bette Bentley built Skimpies—the world’s first liner designed specifically for leggings—into a number one TikTok brand entirely through organic livestreams, bypassing paid ads by treating the platfor...
Customer Retention: A How-to Guide
An affordable, luxury fashion and home goods line designed for the modern woman is changing the way brands think about customer loyalty. In this Shopify Masters episode, you’ll hear how Modern Citizen generated nearly 50...
Why San Francisco is Still the Place for Startups
San Francisco chief economist Ted Egan busts the myths surrounding the state of business in the city, and explains why startups that buy retail or office space in SF now are poised for growth. For more from Ted Egan and...
Peak Design’s Crowdfunding Strategies That Raised Over $34 Million
Peak Design has raised over $34 million through crowdfunding. The photography and travel-focused accessories brand is the poster child for Kickstarter and has remained financially independent since its launch in 2010. Fo...
James Hoffmann’s Process of Turning a Passion for Coffee Into Thriving Businesses
James Hoffmann is the go-to coffee expert on YouTube. Before building his community online, James won the World Barista Championship and opened a coffee roastery. In this episode of Shopify Masters , James shares his jou...
It’s Actually A Great Time to Start a Business (No, Really)
Jon Sakoda, a founder at Decibel Partners who built a career in venture capital, shares his insights into the health of the venture capital industry and why founders shouldn’t worry about macroeconomics if they want to r...
How Thirdlove Disrupted the Fashion Industry by Listening to Its Customers
ThirdLove is changing the lingerie industry by using technology and data to create better-fitting bras and underwear. In this episode of Shopify On Location , co-founder and CEO Heidi Zak shares how her team collected pr...
Allbirds CEO: Why Sustainability Leads to Profitability
Allbirds is a direct-to-consumer success story, upending the shoe industry with sustainable materials. Allbirds co-founder and CEO Joey Zwillinger shares how the company's mission fuels innovation in the first episode of...
Sounds Like San Francisco, A Shopify Masters Miniseries
Shopify Masters is back with a brand new miniseries from San Francisco. Join Benjamin Gottlieb and Shuang Esther Shan as they sit down with Shopify legends from our San Francisco office. Episodes drop each Thursday for t...