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How Glamnetic Went From $1 Million to $100 Million—And Nearly Lost It All in Between
Shopify Masters

What happens when the product that made you famous starts holding you back? Kevin Gould co-founded Glamnetic in 2019 with Ann McFerran, launching a magnetic eyelash brand that exploded from $1 million to $50 million in r...

2026年4月16日37 分钟
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Shopify Masters
海獭冲浪
Shopify Masters
海獭冲浪

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From Kitchen Side Hustle to Sephora: How Harlem Candle Co. Hit Millions Without Investors
Shopify Mastersen

From Kitchen Side Hustle to Sephora: How Harlem Candle Co. Hit Millions Without Investors

Harlem Candle Company founder Teri Johnson started pouring candles in her Harlem kitchen with no budget and no team—just a clear sense of purpose. That focus helped her turn handmade gifts into a nationally recognized br...

2025年12月11日41 分钟
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How Purpose and Strategy Powered Actively Black’s Rise to $2 Million in 12 Months
Shopify Mastersen

How Purpose and Strategy Powered Actively Black’s Rise to $2 Million in 12 Months

Actively Black didn’t start with a product—it started with a community. By building a 23,000-person audience before launch, founder Lanny Smith turned purpose-driven storytelling into a $55,000 first day and a $2 million...

2025年12月9日33 分钟
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15.5年老货代用信息差自己做跨境电商独立站,结果。。找货代的所有新人技巧都在这里了
海獭冲浪zh-cn

15.5年老货代用信息差自己做跨境电商独立站,结果。。找货代的所有新人技巧都在这里了

关于阿诺 97年生人,宁波人,毕业后就一头扎进了国际物流行业。作为一名深耕美国海运业务5年的从业者,阿诺去年也按捺不住,投身到了跨境电商的洪流当中。手握行业信息差的优势,但其实**结果不是非常理想**。也正因为如此,我反而觉得他的故事更值得分享。因为这才是真实的、接地气的跨境电商创业——**这个行业不会那么在乎一个人的长板有多长,而是更加看重,你不能有过多短板。 时间轴 00:00-10:00 阿诺的货代从业经历,行业真实面貌 10:0...

2025年12月8日1 小时 2 分钟
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From Farmers Markets to 5,000 Stores: How Taza Chocolate Stayed True and Grew
Shopify Mastersen

From Farmers Markets to 5,000 Stores: How Taza Chocolate Stayed True and Grew

Taza Chocolate didn’t follow trends—it built a lasting brand by doubling down on its differences. Founders Alex Whitmore and Kathleen Fulton share how staying true to their product, owning their manufacturing, and leadin...

2025年12月4日36 分钟
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How to Save Lives & Build a Brand
Shopify Mastersen

How to Save Lives & Build a Brand

While the bike helmet industry screamed "you need this for safety!", Gloria Hwang did the opposite. She made helmets so beautiful that 25% of Thousand customers are wearing helmets for the first time ever. Thousand now o...

2025年12月2日39 分钟
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14.AI是当下版本唯一解,分享3个藏在AI隐秘角落的参考答案
海獭冲浪zh-cn

14.AI是当下版本唯一解,分享3个藏在AI隐秘角落的参考答案

00:00 开篇:加速拥抱 AI 01:49 AI 带来的结构性变革 认为 AI 带来的不是工具的线性升级,而是对人类生活方式的根本性重构和范式转移。 02:49 时间维度:需求升级的轨迹 从古人打猎务农到现代追求精神消费(如健身、艺术、旅行),技术革命使人们在满足基本生存后开始追求更高级的需求。 04:46 微观视角:汽车行业的变革与启示 汽车(福特造车)的颠覆在于对空间、时间、自由的重新想象,而非单纯的效率提升。并类比中国新能源汽车...

2025年11月27日43 分钟
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How One TikTok Creator Built a Brand That Sells Out on Repeat
Shopify Mastersen

How One TikTok Creator Built a Brand That Sells Out on Repeat

How founder Catherine Lockhart built Shelter Skin through deliberate growth, in-house manufacturing, and radical transparency. For more on Shelter Skin and show notes click here Subscribe and watch Shopify Masters on You...

2025年11月27日37 分钟
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The Retail Strategy That Lets Us Compete With Home Depot (Inventory Advice)
Shopify Mastersen

The Retail Strategy That Lets Us Compete With Home Depot (Inventory Advice)

Matthew Burrows didn't start Plant Material with a big budget, but through strategic inventory management and real-time tracking, he's built a three-location business growing 50% year-over-year. Today, the business compe...

2025年11月25日29 分钟
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13. 没钱没经验的独立站新人上线一周出首单,因为赶上新能源出海热?
海獭冲浪zh-cn

13. 没钱没经验的独立站新人上线一周出首单,因为赶上新能源出海热?

关于小Z 小Z的职业路径横跨四大审计、制造业、跨境支付再到目前广告投放。在工作之余,他以纯小白身份尝试做独立站,上线第一周就通过SEO获得了第一单。你以为这又是什么成功学弱智小故事?放心,上线一周的前提是,他崩溃了四个月。 时间轴 00:00 关于小Z:四大→进厂→跨境支付→出海广告 04:36 为什么选独立站?因为穷,没货源没资源 09:59 选品血泪史:义乌一日游买了一堆穿戴甲 14:34 转机:从中国最强的新能源入手 21:38...

2025年11月20日1 小时 2 分钟
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Inside the Pivot That Helped This Family Business Hit Nearly $1 Million in Revenue
Shopify Mastersen

Inside the Pivot That Helped This Family Business Hit Nearly $1 Million in Revenue

MiJa Books grew from a side project to a nearly $1M business by turning customer feedback into smart pivots, book fairs, and scalable systems. For more on MiJa Books and show notes click here Subscribe and watch Shopify...

2025年11月20日42 分钟
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How I Made $1 Million In 1Hour After Our Worst Year In Business
Shopify Mastersen

How I Made $1 Million In 1Hour After Our Worst Year In Business

SET Active founder, Lindsey Carter has nailed a well-timed, high in demand, product drop. Now the team sells out millions worth of products in the matter of hours. In just seven years, she's built a celebrity-loved athle...

2025年11月18日40 分钟
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How Kindness and Smart Scaling Built a $92 Million Skin Care Business
Shopify Mastersen

How Kindness and Smart Scaling Built a $92 Million Skin Care Business

Beekman 1802’s founders turned crisis into opportunity, building a $92 million skin care brand by starting small, staying disciplined, and leading with heart. For more on Beekman 1802 and show notes click here Subscribe...

2025年11月13日37 分钟
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