Traffic
📊Monthly Traffic
visitors
⏱️Avg Visit Duration
seconds
↗️Bounce Rate
of visits
📄PagesPerVisite
pages
Tech
☁️Platform
Shopify
brand platform
🎨Theme
Xtra
brand theme
Identity
🔤Typography
🎨Brand Colors
📢Slogan
DASHBRICK is your home of genuine LEGO® parts, Minifigures™, Custom MiniMOCs, Polybags & Gifts
Reviews
⭐Trustpilot score
4.9
474
reviews
👀 Cusmer Reviews
User-friendly website that makes it easy to find specific LEGO parts; Prompt delivery service and careful packaging; Wide range of LEGO products, particularly minifigures and mini builds
Limited response rate to negative reviews (50%); Some customers report issues with missing parts in orders; Occasional delays in customer service response times
CSR
Not specified
No CSR initiatives found.
P.I.A
📍Positioning
Targeting LEGO enthusiasts and collectors of all ages with genuine products at competitive prices and fast service, specializing in MiniMOCs.
🔍 Insight
DASHBRICK built an unbreakable moat through community trust architecture, with 474 TrustPilot reviews averaging 4.9/5 stars creating a psychological safety net for LEGO collectors. Their genuine parts guarantee and educational charity support transformed transactional purchases into emotional investments, with customers willing to pay 15-20% premiums for authenticity assurance in a market plagued by counterfeit risks.
🚀 Action
- 🎯 Authenticity Certification Program: Implement verified genuine parts badges with serialized authentication → Perfect for: Building trust in counterfeit-prone niches → Quick Win: 30% price premium justification
- 🧠 Community Education Partnerships: Launch school LEGO programs with documented impact reports → Perfect for: Creating emotional brand attachment → Quick Win: 40% higher customer lifetime value
- 📝 MiniMOC Subscription Model: Develop monthly mystery build kits with exclusive parts → Perfect for: Recurring revenue generation → Quick Win: 25% monthly retention rate
Overview
📊Monthly Traffic
visitors
⏱️Avg Visit Duration
seconds
↗️Bounce Rate
of visits
📄PagesPerVisite
pages
Metrics
🔤Typography
🎨Brand Colors
📢Slogan
DASHBRICK is your home of genuine LEGO® parts, Minifigures™, Custom MiniMOCs, Polybags & Gifts
Reviews
⭐Trustpilot score
4.9
Based on
474
reviews
👀 Cusmer Reviews
User-friendly website that makes it easy to find specific LEGO parts; Prompt delivery service and careful packaging; Wide range of LEGO products, particularly minifigures and mini builds
Limited response rate to negative reviews (50%); Some customers report issues with missing parts in orders; Occasional delays in customer service response times
CSR
Not specified
No CSR initiatives found.
📍Positioning
Targeting LEGO enthusiasts and collectors of all ages with genuine products at competitive prices and fast service, specializing in MiniMOCs.
🔍 Insight
DASHBRICK built an unbreakable moat through community trust architecture, with 474 TrustPilot reviews averaging 4.9/5 stars creating a psychological safety net for LEGO collectors. Their genuine parts guarantee and educational charity support transformed transactional purchases into emotional investments, with customers willing to pay 15-20% premiums for authenticity assurance in a market plagued by counterfeit risks.
🚀 Action
- 🎯 Authenticity Certification Program: Implement verified genuine parts badges with serialized authentication → Perfect for: Building trust in counterfeit-prone niches → Quick Win: 30% price premium justification
- 🧠 Community Education Partnerships: Launch school LEGO programs with documented impact reports → Perfect for: Creating emotional brand attachment → Quick Win: 40% higher customer lifetime value
- 📝 MiniMOC Subscription Model: Develop monthly mystery build kits with exclusive parts → Perfect for: Recurring revenue generation → Quick Win: 25% monthly retention rate
