Trustpilot is one of the best free customer reviews apps for Shopify stores in 2025. It offers automated review invitations, customizable widgets, and Google Seller Ratings integration to help build social proof and increase conversion rates. The free plan includes 50 monthly review invites and basic analytics, making it ideal for growing businesses looking to establish credibility without upfront costs.
Several excellent alternatives to Trustpilot are available on Shopify. Judge.me offers unlimited free product reviews with photo support and star ratings. Loox provides beautiful visual reviews with photos and videos. Yotpo focuses on generating reviews and social proof through various channels. Each alternative offers unique features like photo reviews, video testimonials, or advanced analytics, allowing you to choose based on your specific review collection and display needs.
To set up automated review invitations in Trustpilot, navigate to your Trustpilot Business account and go to the 'Invite reviews' section. Configure your invitation settings including timing, template customization, and customer segments. You can set up automated invitations for completed orders, which will be sent to customers based on your specified timeframe after purchase. The free plan allows 50 review invitations per month, while paid plans offer higher volumes and more customization options.
Optimize Trustpilot widget placement by positioning them at key conversion points: product pages to showcase item-specific reviews, checkout pages to build trust before purchase, homepage hero section for immediate social proof, and email footers for ongoing review collection. Use the drag-and-drop widget builder to customize display options like star ratings, review highlights, or photo galleries. Test different placements to determine which locations drive the highest engagement and conversion rates for your specific audience.
Boost review response rates by personalizing your invitation emails with customer names and specific purchase details. Send review invitations at optimal times - typically 3-7 days after delivery when customers are most satisfied. Use reminder emails for customers who haven't responded yet. Consider offering incentives like entry into a drawing or small discount for leaving reviews. The Plus plan includes customizable reminder templates and higher invitation volumes to maximize your review collection efforts.
