Traffic
📊Monthly Traffic
1175
visitors
⏱️Avg Visit Duration
33.18
seconds
↗️Bounce Rate
46.07%
of visits
📄PagesPerVisite
1.6
pages
Tech
☁️Platform
Shopify
brand platform
🎨Theme
Canopy
brand theme
Identity
🔤Typography
🎨Brand Colors
📢Slogan
L'utile en format XXL
Reviews
⭐Trustpilot score
1.5
30
reviews
👀 Cusmer Reviews
Customers report not receiving ordered products despite payment; Company ignores customer emails and communication attempts; Many customers label the company as a scam
CSR
Environmental Sustainability
HUGY reduces plastic waste by 80% through Bag-in-Box packaging (85% FSC-certified cardboard), offers Ecocert-certified organic products, sources French artisanal juices, provides hypoallergenic baby products, and promotes zero-waste living with reusable accessories. Their carbon footprint is only 0.08kg CO2/L, significantly lower than traditional packaging.
P.I.A
📍Positioning
Targeting French families seeking sustainable bulk household essentials at mid-range prices, positioning itself as the eco-conscious alternative to traditional supermarkets.
🔍 Insight
HUGY's moat lies in solving the eco-conscious family's cognitive dissonance between sustainability aspirations and shopping convenience. Their 0.08kg CO2/L carbon footprint creates an emotional 'green guilt' release valve that traditional supermarkets can't match. The Bag-in-Box format (85% FSC-certified) transforms mundane household purchases into visible environmental statements, building psychological ownership despite delivery challenges.
🚀 Action
- 🎯 Bag-in-Box Carbon Playbook: Implement FSC-certified cardboard packaging with carbon footprint labeling → Perfect for: Brands seeking eco-credibility → Quick Win: 80% plastic reduction with measurable environmental impact
- 🧠 Bulk Subscription Psychology: Create family-sized sustainable bundles with automated refills → Perfect for: Recurring household purchases → Quick Win: Lock-in customers through convenience and eco-guilt reduction
- 📝 Transparent Trust Building: Display real-time carbon savings and customer impact metrics → Perfect for: Overcoming delivery trust issues → Quick Win: Turn negative reviews into opportunities for radical transparency
Overview
📊Monthly Traffic
1175
visitors
⏱️Avg Visit Duration
33.18
seconds
↗️Bounce Rate
46.07%
of visits
📄PagesPerVisite
1.6
pages
Metrics
🔤Typography
🎨Brand Colors
📢Slogan
L'utile en format XXL
Reviews
⭐Trustpilot score
1.5
Based on
30
reviews
👀 Cusmer Reviews
Customers report not receiving ordered products despite payment; Company ignores customer emails and communication attempts; Many customers label the company as a scam
CSR
Environmental Sustainability
HUGY reduces plastic waste by 80% through Bag-in-Box packaging (85% FSC-certified cardboard), offers Ecocert-certified organic products, sources French artisanal juices, provides hypoallergenic baby products, and promotes zero-waste living with reusable accessories. Their carbon footprint is only 0.08kg CO2/L, significantly lower than traditional packaging.
📍Positioning
Targeting French families seeking sustainable bulk household essentials at mid-range prices, positioning itself as the eco-conscious alternative to traditional supermarkets.
🔍 Insight
HUGY's moat lies in solving the eco-conscious family's cognitive dissonance between sustainability aspirations and shopping convenience. Their 0.08kg CO2/L carbon footprint creates an emotional 'green guilt' release valve that traditional supermarkets can't match. The Bag-in-Box format (85% FSC-certified) transforms mundane household purchases into visible environmental statements, building psychological ownership despite delivery challenges.
🚀 Action
- 🎯 Bag-in-Box Carbon Playbook: Implement FSC-certified cardboard packaging with carbon footprint labeling → Perfect for: Brands seeking eco-credibility → Quick Win: 80% plastic reduction with measurable environmental impact
- 🧠 Bulk Subscription Psychology: Create family-sized sustainable bundles with automated refills → Perfect for: Recurring household purchases → Quick Win: Lock-in customers through convenience and eco-guilt reduction
- 📝 Transparent Trust Building: Display real-time carbon savings and customer impact metrics → Perfect for: Overcoming delivery trust issues → Quick Win: Turn negative reviews into opportunities for radical transparency
