Traffic
📊Monthly Traffic
2870363
visitors
⏱️Avg Visit Duration
86.25
seconds
↗️Bounce Rate
60.92%
of visits
📄PagesPerVisite
2.0
pages
Tech
☁️Platform
Shopify
brand platform
🎨Theme
Impact
brand theme
Identity
🔤Typography
🎨Brand Colors
📢Slogan
The Best Bed for Better Sleep
Reviews
⭐Trustpilot score
2.4
6,088
reviews
👀 Cusmer Reviews
Bought their mattress in 2017, had 5 fantastic years of sleep, good temperature regulation, excellent support, no back issues. I had exceptional service from Casper for a few purchases. In one case, a pillow shipped a lot later than normal and they remedied the situation without me even asking. The products are great. Stand up company I had problems with my bed and they gladly replaced picked up and upgraded my mattress I cannot say better things about this company The mattress I have now is unbelievably comfortable.
The mattress was delivered- it was left on my doorstep and the delivery person didn't even wait to see if I was home. The box is broken and the mattress was very heavy for me to move. I had an incredibly frustrating experience with Casper's customer service. I placed an order using an invoice generated by one of their employees, but it appears they entered the wrong pin code. Was great till it wasn't, was happy to spend a lot of money on the bed due to its 10 year warranty…low and behold the 10 year warranty is all marketing.
CSR
Health & Wellness Advocacy
Casper promotes better sleep health through educational content, ergonomic design endorsed by the American Chiropractic Association, and products designed to alleviate sleep-related discomfort and improve overall wellbeing.
P.I.A
📍Positioning
Premium sleep solutions for health-conscious consumers seeking scientifically engineered comfort with risk-free trials and exceptional customer service.
🔍 Insight
Casper's moat transforms painful purchases into engaging puzzles. The paradoxical 2.4 TrustPilot score strengthens their disruptive positioning, appealing to younger consumers who value authenticity over perfection. Their 59% female demographic reveals they successfully tapped into primary mattress decision-makers through sleep wellness anchoring rather than product specs.
🚀 Action
- 🎯 **Puzzle Marketing Play**: Create interactive brand experiences that turn decision-making into engagement → _Perfect for_: High-consideration purchases with long research cycles → **Quick Win**: Increase time-on-site by 40% through gamified content
- 🧠 **Life Event Arbitrage**: Identify and target specific life moments when purchase decisions are made → _Perfect for_: Products with infrequent replacement cycles → **Quick Win**: 3x conversion rates by aligning messaging with moving/college seasons
- 📝 **Content SEO Engine**: Build comprehensive guides ranking for thousands of long-tail keywords → _Perfect for_: Competitive markets where organic acquisition matters → **Quick Win**: 70%+ of organic traffic from educational content within 6 months
- 🧠 **Life Event Arbitrage**: Identify and target specific life moments when purchase decisions are made → _Perfect for_: Products with infrequent replacement cycles → **Quick Win**: 3x conversion rates by aligning messaging with moving/college seasons
- 📝 **Content SEO Engine**: Build comprehensive guides ranking for thousands of long-tail keywords → _Perfect for_: Competitive markets where organic acquisition matters → **Quick Win**: 70%+ of organic traffic from educational content within 6 months
Overview
📊Monthly Traffic
2870363
visitors
⏱️Avg Visit Duration
86.25
seconds
↗️Bounce Rate
60.92%
of visits
📄PagesPerVisite
2.0
pages
Metrics
☁️Platform
Shopify
brand platform
🎨Theme
Impact
brand theme
🔤Typography
🎨Brand Colors
📢Slogan
The Best Bed for Better Sleep
Reviews
⭐Trustpilot score
2.4
Based on
6,088
reviews
👀 Cusmer Reviews
Bought their mattress in 2017, had 5 fantastic years of sleep, good temperature regulation, excellent support, no back issues. I had exceptional service from Casper for a few purchases. In one case, a pillow shipped a lot later than normal and they remedied the situation without me even asking. The products are great. Stand up company I had problems with my bed and they gladly replaced picked up and upgraded my mattress I cannot say better things about this company The mattress I have now is unbelievably comfortable.
The mattress was delivered- it was left on my doorstep and the delivery person didn't even wait to see if I was home. The box is broken and the mattress was very heavy for me to move. I had an incredibly frustrating experience with Casper's customer service. I placed an order using an invoice generated by one of their employees, but it appears they entered the wrong pin code. Was great till it wasn't, was happy to spend a lot of money on the bed due to its 10 year warranty…low and behold the 10 year warranty is all marketing.
CSR
Health & Wellness Advocacy
Casper promotes better sleep health through educational content, ergonomic design endorsed by the American Chiropractic Association, and products designed to alleviate sleep-related discomfort and improve overall wellbeing.
📍Positioning
Premium sleep solutions for health-conscious consumers seeking scientifically engineered comfort with risk-free trials and exceptional customer service.
🔍 Insight
Casper's moat transforms painful purchases into engaging puzzles. The paradoxical 2.4 TrustPilot score strengthens their disruptive positioning, appealing to younger consumers who value authenticity over perfection. Their 59% female demographic reveals they successfully tapped into primary mattress decision-makers through sleep wellness anchoring rather than product specs.
🚀 Action
- 🎯 **Puzzle Marketing Play**: Create interactive brand experiences that turn decision-making into engagement → _Perfect for_: High-consideration purchases with long research cycles → **Quick Win**: Increase time-on-site by 40% through gamified content
- 🧠 **Life Event Arbitrage**: Identify and target specific life moments when purchase decisions are made → _Perfect for_: Products with infrequent replacement cycles → **Quick Win**: 3x conversion rates by aligning messaging with moving/college seasons
- 📝 **Content SEO Engine**: Build comprehensive guides ranking for thousands of long-tail keywords → _Perfect for_: Competitive markets where organic acquisition matters → **Quick Win**: 70%+ of organic traffic from educational content within 6 months
- 🧠 **Life Event Arbitrage**: Identify and target specific life moments when purchase decisions are made → _Perfect for_: Products with infrequent replacement cycles → **Quick Win**: 3x conversion rates by aligning messaging with moving/college seasons
- 📝 **Content SEO Engine**: Build comprehensive guides ranking for thousands of long-tail keywords → _Perfect for_: Competitive markets where organic acquisition matters → **Quick Win**: 70%+ of organic traffic from educational content within 6 months
