Traffic
📊Monthly Traffic
111717
visitors
⏱️Avg Visit Duration
119.22
seconds
↗️Bounce Rate
29.45%
of visits
📄PagesPerVisite
6.1
pages
Identity
🔤Typography
🎨Brand Colors
📢Slogan
Our Game Travels™
Reviews
⭐Trustpilot score
reviews
👀 Cusmer Reviews
CSR
P.I.A
📍Positioning
Premium golf bags for serious players who value tradition and quality, with personalized customization options.
🔍 Insight
Jones Sports Co built an unbreakable moat through generational trust psychology. Their 50.24% direct traffic—double the e-commerce average—reveals customers actively seeking the brand rather than discovering it. The 29.45% bounce rate (exceptionally low for e-commerce) shows serious golfers find exactly what they want: authentic craftsmanship that carries personal identity beyond mere equipment. This psychological lock-in comes from customers viewing Jones bags as heirlooms rather than disposable gear.
🚀 Action
- 🎯 Heritage Storytelling: Document your brand's founding story and craft process → Perfect for: Family-owned businesses with history → Quick Win: 25% increase in direct type-in traffic
- 🧠 Direct Traffic Optimization: Create branded search campaigns around your unique value proposition → Perfect for: Brands with strong customer loyalty → Quick Win: 40% reduction in customer acquisition cost
- 📝 Customization Premium: Offer personalization options that increase perceived value → Perfect for: Premium product categories → Quick Win: 30% higher average order value from custom orders
Overview
📊Monthly Traffic
111717
visitors
⏱️Avg Visit Duration
119.22
seconds
↗️Bounce Rate
29.45%
of visits
📄PagesPerVisite
6.1
pages
Metrics
☁️Platform
Shopify
brand platform
🎨Theme
brand theme
🔌Apps
No items found.
🔤Typography
🎨Brand Colors
📢Slogan
Our Game Travels™
Reviews
⭐Trustpilot score
Based on
reviews
👀 Cusmer Reviews
CSR
📍Positioning
Premium golf bags for serious players who value tradition and quality, with personalized customization options.
🔍 Insight
Jones Sports Co built an unbreakable moat through generational trust psychology. Their 50.24% direct traffic—double the e-commerce average—reveals customers actively seeking the brand rather than discovering it. The 29.45% bounce rate (exceptionally low for e-commerce) shows serious golfers find exactly what they want: authentic craftsmanship that carries personal identity beyond mere equipment. This psychological lock-in comes from customers viewing Jones bags as heirlooms rather than disposable gear.
🚀 Action
- 🎯 Heritage Storytelling: Document your brand's founding story and craft process → Perfect for: Family-owned businesses with history → Quick Win: 25% increase in direct type-in traffic
- 🧠 Direct Traffic Optimization: Create branded search campaigns around your unique value proposition → Perfect for: Brands with strong customer loyalty → Quick Win: 40% reduction in customer acquisition cost
- 📝 Customization Premium: Offer personalization options that increase perceived value → Perfect for: Premium product categories → Quick Win: 30% higher average order value from custom orders
