Traffic
📊Monthly Traffic
3642
visitors
⏱️Avg Visit Duration
25.49
seconds
↗️Bounce Rate
54.08%
of visits
📄PagesPerVisite
1.7
pages
Tech
☁️Platform
Shopify
brand platform
🎨Theme
Reformation
brand theme
Identity
🔤Typography
🎨Brand Colors
📢Slogan
Hooked on excellence
Reviews
⭐Trustpilot score
2.6
6
reviews
👀 Cusmer Reviews
Solid appliance performance with technical support team providing quick and thorough answers to questions. Easy sales process with competitive pricing. Customer service team is responsive and helpful.
Company sends unsolicited spam emails to recipients who never subscribed to marketing communications. Email harvesting practices raise concerns about data privacy and trustworthiness. Multiple customers report receiving excessive spam volumes (up to 60 messages in 5 months) without consent.
CSR
Community Fishing Education
The Stonefly provides extensive local fishing reports, beginner's corner resources, and guided trips that promote responsible angling practices and environmental stewardship while supporting Montana's fishing tourism economy.
P.I.A
📍Positioning
Premium fly fishing retailer serving serious anglers and beginners with expert guidance and top-tier gear in Montana's pristine waters.
🔍 Insight
The Stonefly's moat lies in their authentic Montana local expertise that creates irreplaceable trust. With 51% organic search traffic and 23% direct traffic, they've built psychological safety for anglers - the reviews reveal customers value their 'quick and thorough technical support' and responsive service. This trust anchor, despite only 6 TrustPilot reviews, creates a barrier where competitors can't replicate authentic local knowledge.
🚀 Action
- 🎯 Local Expertise Content: Create comprehensive local fishing reports and beginner guides → Perfect for: Niche sports retailers → Quick Win: Dominate local search with 50%+ organic traffic
- 🧠 Community Education Hub: Develop free fishing clinics and workshops → Perfect for: Building trust in technical categories → Quick Win: Increase average visit duration to 25+ seconds
- 📝 Expert-Led Experiences: Package guided trips with gear purchases → Perfect for: Premium positioning markets → Quick Win: Achieve 38%+ monthly traffic growth
Overview
📊Monthly Traffic
3642
visitors
⏱️Avg Visit Duration
25.49
seconds
↗️Bounce Rate
54.08%
of visits
📄PagesPerVisite
1.7
pages
Metrics
🔤Typography
🎨Brand Colors
📢Slogan
Hooked on excellence
Reviews
⭐Trustpilot score
2.6
Based on
6
reviews
👀 Cusmer Reviews
Solid appliance performance with technical support team providing quick and thorough answers to questions. Easy sales process with competitive pricing. Customer service team is responsive and helpful.
Company sends unsolicited spam emails to recipients who never subscribed to marketing communications. Email harvesting practices raise concerns about data privacy and trustworthiness. Multiple customers report receiving excessive spam volumes (up to 60 messages in 5 months) without consent.
CSR
Community Fishing Education
The Stonefly provides extensive local fishing reports, beginner's corner resources, and guided trips that promote responsible angling practices and environmental stewardship while supporting Montana's fishing tourism economy.
📍Positioning
Premium fly fishing retailer serving serious anglers and beginners with expert guidance and top-tier gear in Montana's pristine waters.
🔍 Insight
The Stonefly's moat lies in their authentic Montana local expertise that creates irreplaceable trust. With 51% organic search traffic and 23% direct traffic, they've built psychological safety for anglers - the reviews reveal customers value their 'quick and thorough technical support' and responsive service. This trust anchor, despite only 6 TrustPilot reviews, creates a barrier where competitors can't replicate authentic local knowledge.
🚀 Action
- 🎯 Local Expertise Content: Create comprehensive local fishing reports and beginner guides → Perfect for: Niche sports retailers → Quick Win: Dominate local search with 50%+ organic traffic
- 🧠 Community Education Hub: Develop free fishing clinics and workshops → Perfect for: Building trust in technical categories → Quick Win: Increase average visit duration to 25+ seconds
- 📝 Expert-Led Experiences: Package guided trips with gear purchases → Perfect for: Premium positioning markets → Quick Win: Achieve 38%+ monthly traffic growth
