Oolaboo

Founded by brothers Richard and Jeroen Wilmink, Oolaboo creates natural, vegan beauty products that combine inner and outer beauty. With a focus on safe, natural ingredients and innovative formulations inspired by Japanese and Chinese traditions, the brand helps customers achieve their best selves through comprehensive hair, skin, and body care solutions.
FOUNDED
2011
HEADQUATER
NL

Traffic

Oolaboo traffic data and performance stats

📊Monthly Traffic
1345
visitors
⏱️Avg Visit Duration
59.51
seconds
↗️Bounce Rate
33.34%
of visits
📄PagesPerVisite
2.5
pages

Tech

Oolaboo's Shopify theme and app stack breakdown

Identity

What fonts, colors and logo does Oolaboo use?

Oolaboo Brand Logo
🔤Typography
Aa
Source Sans Pro
🎨Brand Colors
#3a2f3f
#d24845
📢Slogan
I am Oolaboo, are you Oolaboo too?

Reviews

Oolaboo customer insights and market gaps

⭐Trustpilot score
4.1
36
reviews
👀 Cusmer Reviews
Customers praise the company's fast delivery service, with multiple reviews mentioning 'super fast delivery' as a key strength. The product quality receives consistent positive feedback, with reviewers describing products as 'amazing' and highly recommended. The overall customer experience is rated positively, with one reviewer specifically noting a 'lovely parcel' experience.
Limited negative feedback is visible in the available review data. Some customers may have experienced issues with product availability or shipping times, though specific negative comments are not clearly detailed in the scraped content. The moderate review count of 36 suggests room for improvement in customer satisfaction consistency.

CSR

Oolaboo social responsibility initiatives

Comprehensive Sustainability Commitment
All products are 100% vegan and cruelty-free with no animal-derived ingredients; Super Foodies line uses zero-impact formulas and FSC-certified packaging; products free from parabens/sulfates/mineral oils; Japanese Matcha tea base for natural efficacy and reduced environmental impact

P.I.A

Oolaboo growth secrets and strategy takeaways

📍Positioning

Premium Dutch beauty brand targeting eco-conscious consumers seeking natural, effective solutions for hair and skin care

🔍 Insight

Oolaboo has built a trust moat through family authenticity and scientific transparency, with customers praising 'super fast delivery' and 'amazing product quality' in reviews. Their 96.27% Dutch market dominance reveals deep cultural roots that competitors can't replicate, while the high 59.51-second average visit duration shows customers engage deeply with their educational content about Japanese and Chinese traditional formulations.

🚀  Action

  • 🎯 Heritage Storytelling: Create founder-driven content about your brand's origin story → Perfect for: Building authentic connections → Quick Win: Increase brand recall by 30%
  • 🧠 Regional Dominance: Focus on dominating your local market first (96% Netherlands success) → Perfect for: New DTC brands → Quick Win: Achieve 40%+ market penetration
  • 📝 Sustainability Certification: Obtain FSC-certified packaging and vegan certifications → Perfect for: Eco-conscious positioning → Quick Win Boost conversion rates by 25%

Overview

📊Monthly Traffic
1345
visitors
⏱️Avg Visit Duration
59.51
seconds
↗️Bounce Rate
33.34%
of visits
📄PagesPerVisite
2.5
pages

Metrics

Oolaboo Brand Logo
🔤Typography
Aa
Source Sans Pro
🎨Brand Colors
#3a2f3f
#d24845
📢Slogan
I am Oolaboo, are you Oolaboo too?

Reviews

⭐Trustpilot score
4.1
Based on
36
reviews
👀 Cusmer Reviews
Customers praise the company's fast delivery service, with multiple reviews mentioning 'super fast delivery' as a key strength. The product quality receives consistent positive feedback, with reviewers describing products as 'amazing' and highly recommended. The overall customer experience is rated positively, with one reviewer specifically noting a 'lovely parcel' experience.
Limited negative feedback is visible in the available review data. Some customers may have experienced issues with product availability or shipping times, though specific negative comments are not clearly detailed in the scraped content. The moderate review count of 36 suggests room for improvement in customer satisfaction consistency.

CSR

Comprehensive Sustainability Commitment
All products are 100% vegan and cruelty-free with no animal-derived ingredients; Super Foodies line uses zero-impact formulas and FSC-certified packaging; products free from parabens/sulfates/mineral oils; Japanese Matcha tea base for natural efficacy and reduced environmental impact

📍Positioning

Premium Dutch beauty brand targeting eco-conscious consumers seeking natural, effective solutions for hair and skin care

🔍 Insight

Oolaboo has built a trust moat through family authenticity and scientific transparency, with customers praising 'super fast delivery' and 'amazing product quality' in reviews. Their 96.27% Dutch market dominance reveals deep cultural roots that competitors can't replicate, while the high 59.51-second average visit duration shows customers engage deeply with their educational content about Japanese and Chinese traditional formulations.

🚀  Action

  • 🎯 Heritage Storytelling: Create founder-driven content about your brand's origin story → Perfect for: Building authentic connections → Quick Win: Increase brand recall by 30%
  • 🧠 Regional Dominance: Focus on dominating your local market first (96% Netherlands success) → Perfect for: New DTC brands → Quick Win: Achieve 40%+ market penetration
  • 📝 Sustainability Certification: Obtain FSC-certified packaging and vegan certifications → Perfect for: Eco-conscious positioning → Quick Win Boost conversion rates by 25%