Traffic
📊Monthly Traffic
533259
visitors
⏱️Avg Visit Duration
113.52
seconds
↗️Bounce Rate
37.13%
of visits
📄PagesPerVisite
3.8
pages
Tech
☁️Platform
Shopify
brand platform
🎨Theme
Custom
brand theme
Identity
🔤Typography
🎨Brand Colors
📢Slogan
GOOD. CLEAN. FUN.
Reviews
⭐Trustpilot score
4.0
4
reviews
👀 Cusmer Reviews
Gentle formulations work well for sensitive skin; Fast shipping and excellent customer service; Products deliver on clean beauty promises
Limited product range compared to competitors; Higher price point for small product sizes; Some shades may not work for all skin tones
CSR
Clean Beauty Summer School
A 10-week accelerator program founded by Amy Liu that provides $40,000 grants, mentorship, and retail access to BIPOC and minority-owned beauty founders and creators, promoting diversity and equity in the beauty industry. The program includes guaranteed buyer meetings with major retailers like Sephora, Ulta, and Credo Beauty.
P.I.A
📍Positioning
Premium clean beauty for sensitive skin sufferers, offering high-performance formulas at accessible price points ($16-$68) with dermatologist credibility and TikTok viral appeal.
🔍 Insight
Tower 28's National Eczema Association certification creates an uncopyable trust barrier that transforms marketing claims into medical validation. With 51.18% direct traffic and 4.0 TrustPilot score, customers demonstrate exceptional loyalty because they're not just buying makeup—they're buying dermatologist-endorsed relief for their skin struggles, making competitors' 'clean beauty' claims feel hollow by comparison.
🚀 Action
- 🎯 **Certification Authority Play**: Pursue third-party verification in your niche → _Perfect for_: Brands making health/wellness claims → **Quick Win**: Instant credibility boost that competitors can't easily replicate
- 🧠 **Before-After Proof Engine**: Systematically collect and showcase real customer results → _Perfect for_: Product-driven DTC brands → **Quick Win**: Authentic social proof that converts skeptics into advocates
- 📝 **Accessible Premium Strategy**: Price luxury quality at mass-market entry points ($16-$68 range) → _Perfect for_: Premium brands seeking wider adoption → **Quick Win**: Higher trial rates and repeat purchases from value-conscious customers
- 🧠 **Before-After Proof Engine**: Systematically collect and showcase real customer results → _Perfect for_: Product-driven DTC brands → **Quick Win**: Authentic social proof that converts skeptics into advocates
- 📝 **Accessible Premium Strategy**: Price luxury quality at mass-market entry points ($16-$68 range) → _Perfect for_: Premium brands seeking wider adoption → **Quick Win**: Higher trial rates and repeat purchases from value-conscious customers
Overview
📊Monthly Traffic
533259
visitors
⏱️Avg Visit Duration
113.52
seconds
↗️Bounce Rate
37.13%
of visits
📄PagesPerVisite
3.8
pages
Metrics
🔤Typography
🎨Brand Colors
📢Slogan
GOOD. CLEAN. FUN.
Reviews
⭐Trustpilot score
4.0
Based on
4
reviews
👀 Cusmer Reviews
Gentle formulations work well for sensitive skin; Fast shipping and excellent customer service; Products deliver on clean beauty promises
Limited product range compared to competitors; Higher price point for small product sizes; Some shades may not work for all skin tones
CSR
Clean Beauty Summer School
A 10-week accelerator program founded by Amy Liu that provides $40,000 grants, mentorship, and retail access to BIPOC and minority-owned beauty founders and creators, promoting diversity and equity in the beauty industry. The program includes guaranteed buyer meetings with major retailers like Sephora, Ulta, and Credo Beauty.
📍Positioning
Premium clean beauty for sensitive skin sufferers, offering high-performance formulas at accessible price points ($16-$68) with dermatologist credibility and TikTok viral appeal.
🔍 Insight
Tower 28's National Eczema Association certification creates an uncopyable trust barrier that transforms marketing claims into medical validation. With 51.18% direct traffic and 4.0 TrustPilot score, customers demonstrate exceptional loyalty because they're not just buying makeup—they're buying dermatologist-endorsed relief for their skin struggles, making competitors' 'clean beauty' claims feel hollow by comparison.
🚀 Action
- 🎯 **Certification Authority Play**: Pursue third-party verification in your niche → _Perfect for_: Brands making health/wellness claims → **Quick Win**: Instant credibility boost that competitors can't easily replicate
- 🧠 **Before-After Proof Engine**: Systematically collect and showcase real customer results → _Perfect for_: Product-driven DTC brands → **Quick Win**: Authentic social proof that converts skeptics into advocates
- 📝 **Accessible Premium Strategy**: Price luxury quality at mass-market entry points ($16-$68 range) → _Perfect for_: Premium brands seeking wider adoption → **Quick Win**: Higher trial rates and repeat purchases from value-conscious customers
- 🧠 **Before-After Proof Engine**: Systematically collect and showcase real customer results → _Perfect for_: Product-driven DTC brands → **Quick Win**: Authentic social proof that converts skeptics into advocates
- 📝 **Accessible Premium Strategy**: Price luxury quality at mass-market entry points ($16-$68 range) → _Perfect for_: Premium brands seeking wider adoption → **Quick Win**: Higher trial rates and repeat purchases from value-conscious customers
