Traffic
📊Monthly Traffic
3177
visitors
⏱️Avg Visit Duration
15.49
seconds
↗️Bounce Rate
32.27%
of visits
📄PagesPerVisite
1.6
pages
Identity
🔤Typography
🎨Brand Colors
📢Slogan
We protect. You perform.
Reviews
⭐Trustpilot score
4.4
2033
reviews
👀 Cusmer Reviews
High-quality products with perfect fit and comfort, Easy to use website with clear instructions, Fast delivery and excellent customer service
Issues with fitting process, especially for those with braces or children, Problems with durability - some products falling apart after short period, Delivery and customer service issues like delays and difficulty getting in touch
CSR
Environmental Sustainability
Eco-friendly decisions including recyclable mailing bags and sustainable materials throughout manufacturing process
P.I.A
📍Positioning
Premium sports protection for athletes at all levels, combining comfort, safety, and cutting-edge technology with British heritage and manufacturing excellence.
🔍 Insight
OPRO's moat lies in their double Queen's Award-winning innovation that creates unparalleled trust through British manufacturing excellence. With 4.4 TrustPilot score from 2,033 reviews, they've built psychological safety for athletes who literally put their teeth in their products. The 32% email traffic and 25% direct traffic reveal customers actively seeking their technical expertise rather than discovering them through ads.
🚀 Action
- 🎯 Technical Authority Content: Create detailed fitting guides and technical comparison content → Perfect for: Brands with complex products → Quick Win: Establish category expertise and drive 30%+ organic search traffic
- 🧠 Email-First Acquisition: Build email capture into product fitting flows → Perfect for: Customizable products → Quick Win: Achieve 31% email traffic and high LTV customers
- 📝 Royal Endorsement Leverage: Showcase awards and professional partnerships prominently → Perfect for: Trust-sensitive products → Quick Win: Build instant credibility with 2,000+ verified reviews
Overview
📊Monthly Traffic
3177
visitors
⏱️Avg Visit Duration
15.49
seconds
↗️Bounce Rate
32.27%
of visits
📄PagesPerVisite
1.6
pages
Metrics
☁️Platform
Shopify
brand platform
🎨Theme
Alchemy
brand theme
🔌Apps
No items found.
🔤Typography
🎨Brand Colors
📢Slogan
We protect. You perform.
Reviews
⭐Trustpilot score
4.4
Based on
2033
reviews
👀 Cusmer Reviews
High-quality products with perfect fit and comfort, Easy to use website with clear instructions, Fast delivery and excellent customer service
Issues with fitting process, especially for those with braces or children, Problems with durability - some products falling apart after short period, Delivery and customer service issues like delays and difficulty getting in touch
CSR
Environmental Sustainability
Eco-friendly decisions including recyclable mailing bags and sustainable materials throughout manufacturing process
📍Positioning
Premium sports protection for athletes at all levels, combining comfort, safety, and cutting-edge technology with British heritage and manufacturing excellence.
🔍 Insight
OPRO's moat lies in their double Queen's Award-winning innovation that creates unparalleled trust through British manufacturing excellence. With 4.4 TrustPilot score from 2,033 reviews, they've built psychological safety for athletes who literally put their teeth in their products. The 32% email traffic and 25% direct traffic reveal customers actively seeking their technical expertise rather than discovering them through ads.
🚀 Action
- 🎯 Technical Authority Content: Create detailed fitting guides and technical comparison content → Perfect for: Brands with complex products → Quick Win: Establish category expertise and drive 30%+ organic search traffic
- 🧠 Email-First Acquisition: Build email capture into product fitting flows → Perfect for: Customizable products → Quick Win: Achieve 31% email traffic and high LTV customers
- 📝 Royal Endorsement Leverage: Showcase awards and professional partnerships prominently → Perfect for: Trust-sensitive products → Quick Win: Build instant credibility with 2,000+ verified reviews
