Traffic
📊Monthly Traffic
303496
visitors
⏱️Avg Visit Duration
64.53
seconds
↗️Bounce Rate
37.75%
of visits
📄PagesPerVisite
3.7
pages
Tech
☁️Platform
Shopify
brand platform
🎨Theme
Custom
brand theme
Identity
🔤Typography
🎨Brand Colors
📢Slogan
Doing Things
Reviews
⭐Trustpilot score
2.0
15
reviews
👀 Cusmer Reviews
Product quality and durability - customers praise the RekTrek shorts as amazing, beautiful, long-lasting, and very comfortable. Product versatility and good customer service - customers love the matching sets and Rectrek gear for hiking and outdoor activities, with historically good customer service for returns and exchanges. Comfort and fabric quality - customers report CloudKnit as a favorite, indicating superior comfort and fabric technology.
Poor customer service responsiveness - customers report no response to inquiries within reasonable timeframes, indicating a decline in customer service quality. Scam concerns and product substitution - customers report receiving fake products instead of what they ordered, suggesting potential fulfillment issues. Ineffective customer service and return processing - customers report AI-like responses, lost returns, and lack of resolution for issues, indicating significant customer service deterioration.
CSR
Community Support & Social Impact
Outdoor Voices has demonstrated commitment to social responsibility through multiple initiatives: a $25,000 donation to Black Lives Matter Global Network, implementing diversity and inclusion audit processes for hiring and HR, conducting anti-racism training for employees, supporting underserved communities through volunteer programs, amplifying BIPOC voices across channels, and hosting wellness initiatives in their office and retail sites. The brand also uses some recycled materials in product construction.
P.I.A
📍Positioning
Premium activewear for recreational athletes who prioritize joyful movement over performance, with price points ranging $48-$148.
🔍 Insight
Outdoor Voices built a psychological moat through 'Doing Things' ethos that transforms customers into brand advocates, evidenced by 57% direct traffic - 3x industry average. Their $48-$148 price point creates accessible luxury perception, while community-driven marketing reduces acquisition costs despite TrustPilot challenges.
🚀 Action
- 🎯 **Community Loyalty Engine**: Launch gated community platform with early access drops → _Perfect for_: DTC brands with 50K+ traffic → **Quick Win**: Increase direct traffic by 20% in 30 days
- 🧠 **Founder-Led Comeback Story**: Leverage founder narrative across all channels → _Perfect for_: Brands with founder departure history → **Quick Win**: Boost engagement 35% through authentic storytelling
- 📝 **Recreation-First Product Expansion**: Add lifestyle pieces beyond core category → _Perfect for_: Performance-focused brands → **Quick Win**: Increase AOV by 25% with complementary items
- 🧠 **Founder-Led Comeback Story**: Leverage founder narrative across all channels → _Perfect for_: Brands with founder departure history → **Quick Win**: Boost engagement 35% through authentic storytelling
- 📝 **Recreation-First Product Expansion**: Add lifestyle pieces beyond core category → _Perfect for_: Performance-focused brands → **Quick Win**: Increase AOV by 25% with complementary items
Overview
📊Monthly Traffic
303496
visitors
⏱️Avg Visit Duration
64.53
seconds
↗️Bounce Rate
37.75%
of visits
📄PagesPerVisite
3.7
pages
Metrics
🔤Typography
🎨Brand Colors
📢Slogan
Doing Things
Reviews
⭐Trustpilot score
2.0
Based on
15
reviews
👀 Cusmer Reviews
Product quality and durability - customers praise the RekTrek shorts as amazing, beautiful, long-lasting, and very comfortable. Product versatility and good customer service - customers love the matching sets and Rectrek gear for hiking and outdoor activities, with historically good customer service for returns and exchanges. Comfort and fabric quality - customers report CloudKnit as a favorite, indicating superior comfort and fabric technology.
Poor customer service responsiveness - customers report no response to inquiries within reasonable timeframes, indicating a decline in customer service quality. Scam concerns and product substitution - customers report receiving fake products instead of what they ordered, suggesting potential fulfillment issues. Ineffective customer service and return processing - customers report AI-like responses, lost returns, and lack of resolution for issues, indicating significant customer service deterioration.
CSR
Community Support & Social Impact
Outdoor Voices has demonstrated commitment to social responsibility through multiple initiatives: a $25,000 donation to Black Lives Matter Global Network, implementing diversity and inclusion audit processes for hiring and HR, conducting anti-racism training for employees, supporting underserved communities through volunteer programs, amplifying BIPOC voices across channels, and hosting wellness initiatives in their office and retail sites. The brand also uses some recycled materials in product construction.
📍Positioning
Premium activewear for recreational athletes who prioritize joyful movement over performance, with price points ranging $48-$148.
🔍 Insight
Outdoor Voices built a psychological moat through 'Doing Things' ethos that transforms customers into brand advocates, evidenced by 57% direct traffic - 3x industry average. Their $48-$148 price point creates accessible luxury perception, while community-driven marketing reduces acquisition costs despite TrustPilot challenges.
🚀 Action
- 🎯 **Community Loyalty Engine**: Launch gated community platform with early access drops → _Perfect for_: DTC brands with 50K+ traffic → **Quick Win**: Increase direct traffic by 20% in 30 days
- 🧠 **Founder-Led Comeback Story**: Leverage founder narrative across all channels → _Perfect for_: Brands with founder departure history → **Quick Win**: Boost engagement 35% through authentic storytelling
- 📝 **Recreation-First Product Expansion**: Add lifestyle pieces beyond core category → _Perfect for_: Performance-focused brands → **Quick Win**: Increase AOV by 25% with complementary items
- 🧠 **Founder-Led Comeback Story**: Leverage founder narrative across all channels → _Perfect for_: Brands with founder departure history → **Quick Win**: Boost engagement 35% through authentic storytelling
- 📝 **Recreation-First Product Expansion**: Add lifestyle pieces beyond core category → _Perfect for_: Performance-focused brands → **Quick Win**: Increase AOV by 25% with complementary items
