Traffic
📊Monthly Traffic
1965957
visitors
⏱️Avg Visit Duration
102.34
seconds
↗️Bounce Rate
31.61%
of visits
📄PagesPerVisite
4.5
pages
Tech
☁️Platform
Shopify
brand platform
🎨Theme
Custom
brand theme
Identity
🔤Typography
🎨Brand Colors
📢Slogan
Carry Less, Drive More
Reviews
⭐Trustpilot score
4.4
1558
reviews
👀 Cusmer Reviews
Exceptional customer service with quick response and flawless support; Top-notch products with excellent build quality and durability; Strong lifetime warranty process that is easy and hassle-free
Poor customer communication with unresponsive support team; Shipping issues including multiple tracking numbers and delays; Product quality concerns with dirty or damaged items received
CSR
Comprehensive Social Responsibility Program
The Ridge demonstrates extensive community commitment through corporate partnerships with (RED) and Doctors Without Borders, employee-nominated giving supporting 15+ organizations including St. Jude and World Central Kitchen, emergency response including $50k wildfire relief and product donations to first responders, and environmental sustainability initiatives including ocean freight prioritization, recyclable packaging, and a fully remote workforce reducing emissions. Additionally, they maintain Fair Labor Association membership and ethical supplier code of conduct.
P.I.A
📍Positioning
Premium everyday carry for design-conscious consumers seeking military-grade durability and minimalist functionality.
🔍 Insight
The Ridge's moat lies in its YouTube-driven trust economy. By leveraging 5,000 creators and 544M views, they've built a psychological barrier where customers associate the brand with authenticity and durability. Reviews highlight 'lifetime warranty' and 'military-grade' materials as key decision triggers, reinforcing a perception of reliability that competitors can't easily replicate.
🚀 Action
- 🎯 YouTube Creator Onboarding: Partner with 10 micro-influencers (5k-50k subs) for unboxing videos → Perfect for: Brands with niche appeal → Quick Win: 15% boost in organic traffic within 30 days.
- 🧠 Snapchat Lookalike Audiences: Allocate 20% of ad spend to Snapchat lookalikes of top purchasers → Perfect for: DTC brands with high CAC → Quick Win: 55% lower CPA vs. Meta.
- 📝 Landing Page A/B Tests: Create two homepage variants—one emphasizing durability, the other minimalism → Perfect for: Brands with mixed demographics → Quick Win: 10% higher conversion rate in 7 days.
Overview
📊Monthly Traffic
1965957
visitors
⏱️Avg Visit Duration
102.34
seconds
↗️Bounce Rate
31.61%
of visits
📄PagesPerVisite
4.5
pages
Metrics
🔤Typography
🎨Brand Colors
📢Slogan
Carry Less, Drive More
Reviews
⭐Trustpilot score
4.4
Based on
1558
reviews
👀 Cusmer Reviews
Exceptional customer service with quick response and flawless support; Top-notch products with excellent build quality and durability; Strong lifetime warranty process that is easy and hassle-free
Poor customer communication with unresponsive support team; Shipping issues including multiple tracking numbers and delays; Product quality concerns with dirty or damaged items received
CSR
Comprehensive Social Responsibility Program
The Ridge demonstrates extensive community commitment through corporate partnerships with (RED) and Doctors Without Borders, employee-nominated giving supporting 15+ organizations including St. Jude and World Central Kitchen, emergency response including $50k wildfire relief and product donations to first responders, and environmental sustainability initiatives including ocean freight prioritization, recyclable packaging, and a fully remote workforce reducing emissions. Additionally, they maintain Fair Labor Association membership and ethical supplier code of conduct.
📍Positioning
Premium everyday carry for design-conscious consumers seeking military-grade durability and minimalist functionality.
🔍 Insight
The Ridge's moat lies in its YouTube-driven trust economy. By leveraging 5,000 creators and 544M views, they've built a psychological barrier where customers associate the brand with authenticity and durability. Reviews highlight 'lifetime warranty' and 'military-grade' materials as key decision triggers, reinforcing a perception of reliability that competitors can't easily replicate.
🚀 Action
- 🎯 YouTube Creator Onboarding: Partner with 10 micro-influencers (5k-50k subs) for unboxing videos → Perfect for: Brands with niche appeal → Quick Win: 15% boost in organic traffic within 30 days.
- 🧠 Snapchat Lookalike Audiences: Allocate 20% of ad spend to Snapchat lookalikes of top purchasers → Perfect for: DTC brands with high CAC → Quick Win: 55% lower CPA vs. Meta.
- 📝 Landing Page A/B Tests: Create two homepage variants—one emphasizing durability, the other minimalism → Perfect for: Brands with mixed demographics → Quick Win: 10% higher conversion rate in 7 days.
