Taboola is one of the best performance advertising platforms for e-commerce merchants seeking to scale beyond search and social. With access to 600M daily active users and proprietary AI targeting, merchants can achieve impressive ROAS results like the 679% average reported by major brands. The platform specializes in driving conversions at scale through high-intent audience discovery and optimized creative formats.
Abby AI serves as a campaign copilot that guides small business owners through every aspect of advertising setup and management. It handles everything from audience targeting and budget allocation to creative optimization and daily performance analysis. With conversational campaign building and automated media planning, Abby eliminates the complexity of advertising, allowing merchants to launch effective campaigns without prior advertising experience.
Taboola supports diverse creative formats including social creative, display formats, vertical videos, and native ads. The platform's GenAI Ad Maker allows merchants to automatically create and modify images, edit backgrounds, and craft compelling CTAs without needing design expertise. These formats can be optimized for different campaign objectives like purchases, lead generation, and brand awareness.
Taboola provides comprehensive performance analytics with real-time dashboards showing ROAS, conversion rates, cost per acquisition, and engagement metrics. Merchants can track campaign effectiveness through detailed reporting, UTM attribution, and funnel analysis. The platform also offers historical data analysis and customizable dashboards to monitor key performance indicators and optimize campaigns for maximum ROI.
Unlike traditional search and social advertising, Taboola focuses on performance at scale through proprietary 1st-party data and unique matchmaking AI. The platform reaches users in consideration mode rather than just search intent, providing access to 600M daily active users across diverse publisher networks. Taboola offers full transparency on ad placements and gives merchants complete control over campaigns, with specialized AI that drives conversions beyond what typical advertising channels can achieve.
