Building a $100 Million Brand, One Bridesmaid Dress at a Time

Shopify MastersApr 29, 202521 minen
Building a $100 Million Brand, One Bridesmaid Dress at a Time

Show Notes

From $10 Instagram ads to a $100M brand, Birdy Grey scaled by focusing on what mattered most—its customers. Founder Grace Lee Chen shares how listening, testing, and staying true to her story turned bridesmaid dresses into a breakout business. Subscribe and watch Shopify Masters on YouTube! Sign up for your FREE Shopify Trial here.

Related

Which YouTube Influencers Will Actually Make You Money (And Which Ones Won't)
Shopify Mastersen

Which YouTube Influencers Will Actually Make You Money (And Which Ones Won't)

Jun 9, 201855 min
View Episode
Why (And How) You Should Test Before You Invest in a T-Shirt Design
Shopify Mastersen

Why (And How) You Should Test Before You Invest in a T-Shirt Design

Jun 3, 201857 min
View Episode
From Diaper Money to Debt-Free: How This Designer Grew His Own Passive Income
Shopify Mastersen

From Diaper Money to Debt-Free: How This Designer Grew His Own Passive Income

May 27, 201849 min
View Episode
The Benefits of Bundling: How This Business Does 7-Figures a Month Selling Product Kits
Shopify Mastersen

The Benefits of Bundling: How This Business Does 7-Figures a Month Selling Product Kits

May 20, 201849 min
View Episode