Building a $100 Million Brand, One Bridesmaid Dress at a Time
Show Notes
From $10 Instagram ads to a $100M brand, Birdy Grey scaled by focusing on what mattered most—its customers. Founder Grace Lee Chen shares how listening, testing, and staying true to her story turned bridesmaid dresses into a breakout business. Subscribe and watch Shopify Masters on YouTube! Sign up for your FREE Shopify Trial here.
Related
Shopify Mastersen
Too Late to Start? Not for the Founder of This $1 Billion Brand
Jul 8, 202535 min
Shopify Mastersen
From Zero to 1 Million Orders—Dossier’s Blueprint for Democratizing Luxury
Jul 3, 202543 min
Shopify Mastersen
How a Simple Message and Smart Ops Built a $150 Million Brand
Jun 26, 202533 min