Building a $100 Million Brand, One Bridesmaid Dress at a Time

Shopify MastersApr 29, 202521 minen
Building a $100 Million Brand, One Bridesmaid Dress at a Time

Show Notes

From $10 Instagram ads to a $100M brand, Birdy Grey scaled by focusing on what mattered most—its customers. Founder Grace Lee Chen shares how listening, testing, and staying true to her story turned bridesmaid dresses into a breakout business. Subscribe and watch Shopify Masters on YouTube! Sign up for your FREE Shopify Trial here.

Related

How To Start A Niche Clothing Brand While Building Community
Shopify Mastersen

How To Start A Niche Clothing Brand While Building Community

Jun 10, 202527 min
View Episode
From Zero to Category Leader in 15 Months
Shopify Mastersen

From Zero to Category Leader in 15 Months

Jun 5, 202539 min
View Episode
Why Justin Bieber & Louis Vuitton Want Rocky’s Matcha
Shopify Mastersen

Why Justin Bieber & Louis Vuitton Want Rocky’s Matcha

Jun 3, 202530 min
View Episode
How Guru Became North America’s Leading Organic Energy Drink Brand
Shopify Mastersen

How Guru Became North America’s Leading Organic Energy Drink Brand

May 29, 202541 min
View Episode
1...192021...150