Building a $100 Million Brand, One Bridesmaid Dress at a Time

Shopify MastersApr 29, 202521 minen
Building a $100 Million Brand, One Bridesmaid Dress at a Time

Show Notes

From $10 Instagram ads to a $100M brand, Birdy Grey scaled by focusing on what mattered most—its customers. Founder Grace Lee Chen shares how listening, testing, and staying true to her story turned bridesmaid dresses into a breakout business. Subscribe and watch Shopify Masters on YouTube! Sign up for your FREE Shopify Trial here.

Related

This Owner Acquires DTC Brands. Here's His Outlook on Ecommerce Right Now.
Shopify Mastersen

This Owner Acquires DTC Brands. Here's His Outlook on Ecommerce Right Now.

Nov 12, 202429 min
View Episode
How To Go Viral on TikTok And Build A Successful Business
Shopify Mastersen

How To Go Viral on TikTok And Build A Successful Business

Nov 7, 202427 min
View Episode
The Feedback That Made This Brand Olympic Material
Shopify Mastersen

The Feedback That Made This Brand Olympic Material

Nov 5, 202434 min
View Episode
How "The DTC Guy" Makes Marketing Simple
Shopify Mastersen

How "The DTC Guy" Makes Marketing Simple

Oct 31, 202431 min
View Episode
1...343536...150