Building a $100 Million Brand, One Bridesmaid Dress at a Time

Shopify MastersApr 29, 202521 minen
Building a $100 Million Brand, One Bridesmaid Dress at a Time

Show Notes

From $10 Instagram ads to a $100M brand, Birdy Grey scaled by focusing on what mattered most—its customers. Founder Grace Lee Chen shares how listening, testing, and staying true to her story turned bridesmaid dresses into a breakout business. Subscribe and watch Shopify Masters on YouTube! Sign up for your FREE Shopify Trial here.

Related

The Marketing Playbook From Nik Sharma, "The DTC Guy"
Shopify Mastersen

The Marketing Playbook From Nik Sharma, "The DTC Guy"

Oct 5, 202335 min
View Episode
Entrepreneur State of Mind, A Shopify Miniseries
Shopify Mastersen

Entrepreneur State of Mind, A Shopify Miniseries

Oct 3, 20231 min
View Episode
Shopify Mastersen

How a Mexican Food Brand Turns Restaurant Trends Into Pantry Staples

Sep 28, 202333 min
View Episode
Shopify Mastersen

The Playbook for Busting Myths: How to Change Consumers’ Minds

Sep 26, 202330 min
View Episode
1...636465...150