Customer Before Product: A Different Way To Win With E-Commerce

There's not just one way to create a product that sells. Just ask Bryan Reisberg and Scott Dunn of Little Chonk. Bryan needed a safe way to transport his corgi Maxine to his office in New York City, but there just wasn't a durable, safe dog backpack on the market. Through trial and error - and a little ingenuity too - the duo launched their company last year and are seeing strong sales numbers by leveraging Maxine's thriving social media accounts . This episode was recorded live at the 2022 Corgi Beach Day in Huntington Beach. Enjoy! For more on top tips from founders, check out our blog: https://www.shopify.com/blog/topics/podcasts Subscribe and watch Shopify Masters on YouTube! Sign up for your FREE Shopify Trial here.