Diversity Matters: This Makeup Brand's Movement for Inclusivity

In this episode, you’ll learn from an entrepreneur who validated her community through a hashtag campaign and then led her towards building her own business Makeup For Melanin Girls is a direct-to-consumer beauty brand that leverages community feedback to develop cosmetics tailored to multiethnic beauty consumers. For more on MFMG Cosmetics and show notes: https://www.shopify.com/blog/mfmgcosmetics-products Tune in to learn How to turn a blog in to a business Why is a brand book important and what you should include inside your brand book What she did after losing an Instagram account of 100,000 followers Subscribe and watch Shopify Masters on YouTube! Sign up for your FREE Shopify Trial here.