Fly By Jing Is Changing the Perception of Chinese Food—One Jar at a Time

Shopify MastersFeb 23, 202334 minen
Fly By Jing Is Changing the Perception of Chinese Food—One Jar at a Time

Show Notes

Fly by Jing’s founder Jing Gao wanted to change some of the misconceptions about Chinese food in the U.S., so she started selling a chili crisp that took the food world by storm. In this episode, Jing offers tips on Kickstarter campaigns, and dives deeper into her journey of reclaiming her culture through building a business. For more on Fly by Jing and show notes: https://www.shopify.com/blog/fly-by-jing-reclaiming-culture Subscribe and watch Shopify Masters on YouTube! Sign up for your FREE Shopify Trial here.

Related

Liquid Death’s $1 Billion Anti-marketing Strategy
Shopify Mastersen

Liquid Death’s $1 Billion Anti-marketing Strategy

Jun 24, 202545 min
View Episode
The Marketing Strategy That Transformed One Trainer’s Career Into Two Thriving Businesses
Shopify Mastersen

The Marketing Strategy That Transformed One Trainer’s Career Into Two Thriving Businesses

Jun 19, 202534 min
View Episode
How Undefined Beauty Grew From Solo Startup to Major Retail Shelves
Shopify Mastersen

How Undefined Beauty Grew From Solo Startup to Major Retail Shelves

Jun 17, 202531 min
View Episode
How One Brand Made Sephora Create an Entirely New Product Category
Shopify Mastersen

How One Brand Made Sephora Create an Entirely New Product Category

Jun 12, 202541 min
View Episode
1...181920...150