Getting Creative with Marketing a Lifestyle — Not the Product
Show Notes
Alyse Borkan, co-founder of Rocco, is a veteran of marketing direct-to-consumer products. She shares why marketing a lifestyle of hosting and entertaining has been so effective for the new mini fridge brand. To learn more about Rocco and show notes: https://www.shopify.com/blog/rocco-marketing Subscribe and watch Shopify Masters on YouTube! Sign up for your FREE Shopify Trial here.
Related
Shopify Mastersen
The Marketing Strategies that Turned a $900 Investment into an 8 Figure Business | Bushbalm Miniseries EP 3
Nov 25, 202145 min
Shopify Mastersen
Product Development Process of an 8-Figure Skincare Company | Bushbalm Miniseries EP 2
Nov 18, 202138 min