Getting Creative with Marketing a Lifestyle — Not the Product

Shopify MastersJul 23, 202432 minen

Show Notes

Alyse Borkan, co-founder of Rocco, is a veteran of marketing direct-to-consumer products. She shares why marketing a lifestyle of hosting and entertaining has been so effective for the new mini fridge brand. To learn more about Rocco and show notes: https://www.shopify.com/blog/rocco-marketing Subscribe and watch Shopify Masters on YouTube! Sign up for your FREE Shopify Trial here.

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Show Notes

Related

The Secret Ingredients to Building a 7-Figure Meal Service Business

How an Entrepreneur Worked Quickly With Local Government To Help Local Businesses During The Covid-19 Pandemic

How This Direct to Consumer Brand Disrupted the Handcrafted Footwear Industry

The Best Conversion Hacks That Anticipate Customer&apos;s Needs

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