Getting Creative with Marketing a Lifestyle — Not the Product
Show Notes
Alyse Borkan, co-founder of Rocco, is a veteran of marketing direct-to-consumer products. She shares why marketing a lifestyle of hosting and entertaining has been so effective for the new mini fridge brand. To learn more about Rocco and show notes: https://www.shopify.com/blog/rocco-marketing Subscribe and watch Shopify Masters on YouTube! Sign up for your FREE Shopify Trial here.
Related
Shopify Mastersen
The Beauty Brand Playbook Behind Lore's Successful Launch
Jul 7, 202637 min
Shopify Mastersen
How Fusion Achieved a 101% Sell-Through Rate by Owning Its Supply Chain
Jul 2, 202630 min
Shopify Mastersen
How Brightland Became The Olive Oil Brand Beloved by Press and Retailers
Jun 30, 202644 min