Going from Creating Content to Making Products

Lindsay Silberman has extensive experience as a magazine editor and content creator before launching Hotel Lobby Candle, a candle company designed to take customers back to their favorite travel destinations. Lindsay shares her journey of learning how to create products and she gives advice on pitching editors and writers for media coverage. To learn more about Hotel Lobby Candle and for show notes: https://www.shopify.com/blog/hotel-lobby-candle-storytelling For video interviews with founders, subscribe to the Shopify Masters YouTube channel . Subscribe and watch Shopify Masters on YouTube! Sign up for your FREE Shopify Trial here.