Growing a $100 Million Candy Business Through Retail & Celebrity Partnerships
Show Notes
Tara Bosch wanted a better relationship with candy and sweets, so she created low-sugar gummy treats to “kick sugar but keep candy.” She dropped out of university to launch SmartSweets in 2016, and today the company surpasses $100 million in revenue annually. For more on SmartSweets & show notes: https://www.shopify.com/blog/smart-sweets-retail-celebrity-partnerships?utm_campaign=shopifymasters&utm_medium=youtube&utm_source=podcast Subscribe and watch Shopify Masters on YouTube! Sign up for your FREE Shopify Trial here.
Related
Shopify Mastersen
How To Create A Viral Product And Sell Out Over 30,000 Units
Jul 15, 202538 min
Shopify Mastersen
What a Near-Bankruptcy Taught These Founders About Growth and Grit
Jul 10, 202537 min
Shopify Mastersen
Too Late to Start? Not for the Founder of This $1 Billion Brand
Jul 8, 202535 min
Shopify Mastersen
From Zero to 1 Million Orders—Dossier’s Blueprint for Democratizing Luxury
Jul 3, 202543 min