Growing a $100 Million Candy Business Through Retail & Celebrity Partnerships
Show Notes
Tara Bosch wanted a better relationship with candy and sweets, so she created low-sugar gummy treats to “kick sugar but keep candy.” She dropped out of university to launch SmartSweets in 2016, and today the company surpasses $100 million in revenue annually. For more on SmartSweets & show notes: https://www.shopify.com/blog/smart-sweets-retail-celebrity-partnerships?utm_campaign=shopifymasters&utm_medium=youtube&utm_source=podcast Subscribe and watch Shopify Masters on YouTube! Sign up for your FREE Shopify Trial here.
Related
Shopify Mastersen
The Art of Curating Products and Building Community as a Retailer
Apr 3, 202531 min
Shopify Mastersen
Inside True Classic’s Billion-Dollar Content Marketing Playbook
Apr 1, 202533 min
Shopify Mastersen
Inside the Merch Model That Reduces Waste and Increases Sales
Mar 25, 202540 min