How a Button-Down Shirt Attracted a Cult Following

New York-based clothing company Alex Mill set out to make the perfect button-down shirt. Founder Alex Drexler and CEO Roxanne Stahl O’Hara share how the brand grew organically through word-of-mouth and working with content creators. To learn more about Alex Mill and show notes: https://www.shopify.com/blog/alex-mill-following Subscribe and watch Shopify Masters on YouTube! Sign up for your FREE Shopify Trial here.