How a Button-Down Shirt Attracted a Cult Following
Show Notes
New York-based clothing company Alex Mill set out to make the perfect button-down shirt. Founder Alex Drexler and CEO Roxanne Stahl O’Hara share how the brand grew organically through word-of-mouth and working with content creators. To learn more about Alex Mill and show notes: https://www.shopify.com/blog/alex-mill-following Subscribe and watch Shopify Masters on YouTube! Sign up for your FREE Shopify Trial here.
Related
Shopify Mastersen
Kitchen-to-Global Brand: Lhamour's Journey That Changed Mongolia Forever
Jul 24, 202537 min
Shopify Mastersen
Why This Michelin Chef Quit Momofuku & Alinea to Build His Million-Dollar Startup
Jul 22, 202551 min
Shopify Mastersen
Shaking Up Sparkling Water: Aerflo’s Path From Idea to $10 Million Raise
Jul 17, 202541 min
Shopify Mastersen
How To Create A Viral Product And Sell Out Over 30,000 Units
Jul 15, 202538 min