How a Button-Down Shirt Attracted a Cult Following
Show Notes
New York-based clothing company Alex Mill set out to make the perfect button-down shirt. Founder Alex Drexler and CEO Roxanne Stahl O’Hara share how the brand grew organically through word-of-mouth and working with content creators. To learn more about Alex Mill and show notes: https://www.shopify.com/blog/alex-mill-following Subscribe and watch Shopify Masters on YouTube! Sign up for your FREE Shopify Trial here.
Related
Shopify Mastersen
How One Ingredient Changed 20,000 Lives and Built a Wellness Empire
Apr 2, 202638 min
Shopify Mastersen
Why Celebrities Are Getting Into Business (And What Most Get Wrong)
Mar 31, 202634 min
Shopify Mastersen
He Built One of Canada’s Biggest Fashion Brands—Then Walked Away to Start Over
Mar 26, 202636 min
