How a Button-Down Shirt Attracted a Cult Following
Show Notes
New York-based clothing company Alex Mill set out to make the perfect button-down shirt. Founder Alex Drexler and CEO Roxanne Stahl O’Hara share how the brand grew organically through word-of-mouth and working with content creators. To learn more about Alex Mill and show notes: https://www.shopify.com/blog/alex-mill-following Subscribe and watch Shopify Masters on YouTube! Sign up for your FREE Shopify Trial here.
Related
Shopify Mastersen
How to Raise $1 Million Before Your Final Product Even Exists
May 13, 202530 min
Shopify Mastersen
What Founders Can Learn From Togethxr’s Bet on an Underserved Market
May 8, 202532 min
Shopify Mastersen
How to Create and Scale Personalized Shopping Experiences
May 1, 202535 min