How Dagne Dover Turned Word of Mouth Into Its Biggest Marketing Channel
Show Notes
Melissa Mash built Dagne Dover from a business school focus group and $40,000 in pre-sales into a brand now carried in more than 250 retail locations—without ever taking venture capital. By ditching Meta and Google in favor of events, sponsorships, and high-touch retail relationships, nearly half the brand’s growth now comes from word of mouth alone. For more on Dagne Dover and show notes click here Subscribe and watch Shopify Masters on YouTube! Sign up for your FREE Shopify Trial here.
Related
Shopify Mastersen
The Strategy Behind Elix’s First $1 Million and 90% Reorder Rate
Dec 18, 202541 min
Shopify Mastersen
From Kitchen Side Hustle to Sephora: How Harlem Candle Co. Hit Millions Without Investors
Dec 11, 202541 min
Shopify Mastersen
How Purpose and Strategy Powered Actively Black’s Rise to $2 Million in 12 Months
Dec 9, 202533 min