How Fly By Jing Turned Chili Crisp Into an Eight-Figure Brand

When Jing Gao launched Fly By Jing, she wasn’'t just selling chili crisp—she was challenging a century-old story about the value of Chinese food. Starting from an underground supper club and a scrappy Kickstarter, she built a brand now found in Target, Walmart, and Whole Foods that has inspired a generation of Asian food founders. For more on Fly By Jin and show notes click here Subscribe and watch Shopify Masters on YouTube! Sign up for your FREE Shopify Trial here.