How Fusion Achieved a 101% Sell-Through Rate by Owning Its Supply Chain

By owning nearly its entire supply chain and leveraging AI raw-material forecasting, Danish endurance sportswear brand Fusion managed to sell an impressive 101% of the product it produced last year. The company achieves this near-perfect sell-through rate with a nightly ecommerce inventory sync that directly dictates what its sewing factory produces the very next day. For more on Fusion and show notes, click here . Subscribe and watch Shopify Masters on YouTube! Sign up for your FREE Shopify Trial here.