How One Brand Made Sephora Create an Entirely New Product Category
Show Notes
Dr. Julie Chung and Kent Yu founded T3, becoming the first electrical tool sold in Sephora stores by repositioning hair dryers from appliances to premium beauty products worth $200. For more on T3 and show notes click here. Subscribe and watch Shopify Masters on YouTube! Sign up for your FREE Shopify Trial here.
Related
Shopify Mastersen
Extreme Business Makeover: Overhauling a Decade-Old Brand
Dec 3, 201852 min
Shopify Mastersen
Selling to Businesses by Partnering With Their "Stack"
Nov 12, 201848 min