How One Brand Made Sephora Create an Entirely New Product Category

Shopify MastersJun 12, 202541 minen

Show Notes

Dr. Julie Chung and Kent Yu founded T3, becoming the first electrical tool sold in Sephora stores by repositioning hair dryers from appliances to premium beauty products worth $200. For more on T3 and show notes click here. Subscribe and watch Shopify Masters on YouTube! Sign up for your FREE Shopify Trial here.

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