How This Sports Company Found a Competitive Advantage

Founder Richard Lee originally started a company that hosted table tennis competitions, but he took an opportunity to acquire Joola, a German table tennis equipment brand, and expanded its product assortment into pickleball equipment. He shares advice for other entrepreneurs looking to maximize their opportunity in new categories. To learn more about Joola and show notes: https://www.shopify.com/blog/joola-pickleball Subscribe to the Shopify Masters YouTube channel: https://www.youtube.com/channel/UCLicUpeWYLe0zSCiIdZKv_g Subscribe and watch Shopify Masters on YouTube! Sign up for your FREE Shopify Trial here.