How This Sports Company Found a Competitive Advantage
Show Notes
Founder Richard Lee originally started a company that hosted table tennis competitions, but he took an opportunity to acquire Joola, a German table tennis equipment brand, and expanded its product assortment into pickleball equipment. He shares advice for other entrepreneurs looking to maximize their opportunity in new categories. To learn more about Joola and show notes: https://www.shopify.com/blog/joola-pickleball Subscribe to the Shopify Masters YouTube channel: https://www.youtube.com/channel/UCLicUpeWYLe0zSCiIdZKv_g Subscribe and watch Shopify Masters on YouTube! Sign up for your FREE Shopify Trial here.
Related
Shopify Mastersen
The Beauty Brand Playbook Behind Lore's Successful Launch
Jul 7, 202637 min
Shopify Mastersen
How Fusion Achieved a 101% Sell-Through Rate by Owning Its Supply Chain
Jul 2, 202630 min
Shopify Mastersen
How Brightland Became The Olive Oil Brand Beloved by Press and Retailers
Jun 30, 202644 min