How to Make Retailers Chase Your Brand
Show Notes
Nima Jalali built SALT & STONE out of his apartment into a $100M+ brand. After an ACL injury redirected his path, he created something he desperately wanted but didn't exist, a high quality, clean deodorant, that actually performs. SALT & STONE has now become one of the fastest growing brands in the space to-date by doing things differently. For more on Salt & Stone click here. You’ll Learn: Why going through 5+ product iterations beats launching "good enough" The digital excellence strategy that makes retailers chase you (not the other way around) How to build legacy brand positioning even as a one-person startup Why getting a "no" from retailers too early can kill your momentum The mindset shift from solo athlete to team builder The key to building a digital identity that inspires & attracts customers CHAPTERS: 00:00 Introducing Nima Jalali, Founder & CEO of SALT & STONE 3:00 Transitioning from Pro Snowboarder to Business Owner 4:55 The 5 Generations of Product Perfection 6:45 How to Think Like Nike When You're a Solo Founder 8:13 What Nima Did to Build a Brand Sephora NEEDS to Have 10:09 Steps to Achieve Digital Excellence 12:39 SALT & STONE’S Philosophy on: Ingredient Sourcing, Product Development & Testing 19:06 How to Set Your Business Up to Grow Into a Legacy Brand From Day 1 22:07 The Retail Strategy That Never Fails 28:35 Tackling Global Expansion & Managing Expectations as a Founder 29:55 Single Most Impactful Thing NIma Did in The First 6 Months That Made SALT & STONE Successful Subscribe and watch Shopify Masters on YouTube! Sign up for your FREE Shopify Trial here.