Liquid Death’s $1 Billion Anti-marketing Strategy
Show Notes
Andy Pearson, VP of Creative at Liquid Death, reveals how humor built a $1 billion brand. Discover his anti-marketing strategy and how to use humor in business. For more on Liquid Death and show notes click here. Subscribe and watch Shopify Masters on YouTube! Sign up for your FREE Shopify Trial here.
Related
Shopify Mastersen
Why Product-Market Fit Should Start with the Market First
Nov 5, 201847 min
Shopify Mastersen
Turning Old VHS Tapes into a $20 Million a Year Business
Oct 29, 201853 min
