Stop Competing on Features: Reimagine Your Entire Product Category Instead
Show Notes
Dr. Julie Chung shares how T3 reimagined hair tools as beauty products, not appliances. Learn how to create a luxury category by changing placement, design, messaging, and retail strategy. For more on T3 and show notes click here. Subscribe and watch Shopify Masters on YouTube! Sign up for your FREE Shopify Trial here.
Related
Shopify Mastersen
How The Black Tux Solved Formal Wear's Biggest Problem
Jul 21, 202634 min
Shopify Mastersen
How Marlyn Schiff Built a 2,000-Store Jewelry Brand By Selling Passion, Not Pressure
Jul 16, 202633 min
Shopify Mastersen
How a $5,000 Grant Snowballed Into a Dr. Dre Partnership
Jul 14, 202651 min
Shopify Mastersen
How Dagne Dover Turned Word of Mouth Into Its Biggest Marketing Channel
Jul 9, 202635 min