The Case for Constantly Evolving: How Babylist Went from Registry to Retailer

Babylist has reinvented itself several times in the past decade. What started as an online baby registry became a media company and now a retailer. CEO and founder Natalie Gordon explains why evolution is key to serving the audience. To learn more about Babylist and show notes: https://www.shopify.com/blog/babylist-evolution Subscribe and watch Shopify Masters on YouTube! Sign up for your FREE Shopify Trial here.