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The Case for Constantly Evolving: How Babylist Went from Registry to Retailer

Shopify MastersJun 27, 202334 minen

Show Notes

Babylist has reinvented itself several times in the past decade. What started as an online baby registry became a media company and now a retailer. CEO and founder Natalie Gordon explains why evolution is key to serving the audience. To learn more about Babylist and show notes: https://www.shopify.com/blog/babylist-evolution Subscribe and watch Shopify Masters on YouTube! Sign up for your FREE Shopify Trial here.

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